Employer branding, the art of cultivating a positive employer image, has become a pivotal factor in attracting and retaining top talent within a company. In today's increasingly competitive job market, businesses recognize the significance of crafting an appealing image that draws in high-quality candidates.
Investing in photoshoots, creating compelling company profiles on social media, sharing glimpses of corporate life, and showcasing social involvement are just a few examples of activities that contribute to shaping a positive employer brand. Companies strive to showcase their organizational culture, values, career development opportunities, and employee benefits.
Effective employer branding
- not only attracts new talent but also influences the retention of current employees. Individuals who identify with a company's values and feel connected to its image are more likely to remain with the organization for an extended period. Furthermore, a positive employer image can positively impact employee motivation, translating into improved business performance.
Consequently, companies are starting to view investments in employer branding as a strategic component of their operations, influencing long-term development and success in the job market.
Welsh Government - Cardiff
For the first session with the Welsh Government, I was invited in 2022 by the Organisational Development and Engagement team based in Cardiff. The photos were needed for a new Welsh Government magazine, and the photoshoot aimed to showcase employees' dedication in their workspaces and demonstrate how these prepared interiors could be utilized for meetings or conferences. The photos were taken at the Llandudno Junction office.
Working with the employees of the Welsh government was an intriguing experience. All shots were meticulously arranged, yet individuals felt very at ease in their roles. This allowed the photos to maintain authenticity and naturalness while presenting an attractive company image, as initially intended. A year later, I conducted another session for this client, reinforcing my belief that I am doing good work, as my clients choose to return to me.